The Liverpool Echo are reporting that Liverpool Football Club are holding talks to seal a deal worth around £90m for the naming rights of the Main Stand.

The stand, currently under a £190m redevelopment, poses to be a lucrative source of income for Liverpool.

The contract for naming rights will last for a 10-year period, with the price per year lying somewhere between £7m and £9m.

The idea of selling off the name of the Main Stand has long been in the business plan of owners Fenway Sports Group, who have ruled out selling the rights back to Anfield.

Chief Commercial Officer Billy Hogan has been chairing discussions out in Asia regarding the fate of the Main Stand’s title, but as of yet we understand no deal has been completed.

Liverpool fans may be looking at the new income as an opportunity to lower ticket prices or bring in new talent, but they shouldn’t get their hopes up as the deal to secure cash for the naming rights is just one method that FSG are using to finance the creation of the new stand.