---
title: "Reds application to trademark ‘Liverpool’ has been rejected"
canonical: "https://readliverpoolfc.com/news/reds-application-to-trademark-liverpool-has-been-rejected/"
type: "post"
language: "en-GB"
author: "Ste Hoare"
section: "Liverpool News"
published: "2019-09-26T10:32:10Z"
modified: "2019-09-26T10:38:48Z"
---

# Reds application to trademark ‘Liverpool’ has been rejected

Liverpool Football Club’s application to trademark the word ‘Liverpool’ has been rejected.

In an official statement on the[club’s website](https://www.liverpoolfc.com/news/announcements/366323-liverpool-fc-statement-on-trademark-application?), Liverpool confirmed the rejection and that there would be no appeal.

> The club accepts the decision that has been taken by the Intellectual Property Office, due primarily to what the official judgement cites as “the geographical significance” of Liverpool as a city in comparison to place names that have been trademarked by other football clubs in the UK.

The football club were heavily criticised for trying to trademark Liverpool in the context of football products and services, so this news will be welcomed by plenty of people inside Liverpool and fans across the globe.

Other football clubs within the city use the name ‘Liverpool’ and they were worried about this application, as were local traders who sell merchandise, both around the stadium and online.

Peter Moore, Liverpool’s CEO thanked those connected with the local clubs or traders for their engagement over the last few weeks.