Liverpool ready to listen to offers for new kit deal

Liverpool could be in line for a new kit deal, with the revelation that the club are ‘entertaining offers’ from new manufacturers. 

This is Anfield claim that chief executive officer Peter Moore has stated that he is willing to listen to new companies, suggesting a departure from New Balance could be on the card. 

The American supplier has been in charge of Liverpool’s kits since the 2015/16 season, who produced a series of fresh kits, different to the Nike ‘one design fits all’ abominations created for many Premier League clubs. 

Worth £45 million, it seems as though the Reds have fallen behind Premier League rivals and their kit deals. 

Manchester United currently receive £75 million from their Adidas arrangement, with Chelsea and Arsenal both receiving £60 million. 

With any new contract set to take effect from 2020, don’t expect to see New Balance going away any time soon, however.