Liverpool FC has announced that ticket prices will be frozen on all general admission matchday tickets for the upcoming Premier League season.
The club has already revealed that there will be a 10 per cent reduction for junior season tickets as well as a price freeze on all adult general admission season tickets for the 2015-16 campaign.
Liverpool FC has been working with the Liverpool FC Supporters’ Committee, Spion Kop 1906 and Spirit of Shankly to look at the affordability of tickets at Anfield, whilst aiming to find initiatives that can increase accessibility.
A number of initiatives have been discussed since January, with some being ‘progressed and developed for further discussion’.
Last season, general admission matchday tickets were split into three categories, with £59 being the highest price for a single adult ticket (for a tier 1 category A game) and £37 the lowest (for a tier 6 category C match).
The club has agreed with the supporter groups that prices should be frozen, and Ian Ayre, Liverpool’s chief executive officer, told the club’s official website: “Following our recent announcement to freeze general admission season ticket prices and reduce junior season ticket prices, we are now pleased to announce a freeze on all general admission matchday ticket prices for next season.
“We have worked in collaboration with the ticketing working group as we look at practical initiatives to increase accessibility and affordability of tickets at Anfield.
“We now have an opportunity, with the Main Stand expansion providing increased capacity for the 2016-17 season, to explore further ticketing initiatives with the group.”
Bob Humphries, chair of the Supporters’ Committee and member of the ticketing working group, told the site: “We are pleased to see that the club has listened to our concerns about ticket prices and have, at least in the short-term, agreed to change their proposals and freeze prices to allow us time to work with them to find solutions.
“In the coming months we will be meeting to discuss pricing in the new stadium and making it more affordable and accessible for current supporters and for the future generations of young supporters.”
Comments.
Loading comments…